01 Product / Technology / Transformation

I make
complex
things
useful.

Product and technology professional working across strategy, analysis and delivery. I help teams turn complicated business problems into digital experiences people can actually use.

Explore selected work
PROFILE / 2026IND / GLOBAL
Soji JacobSJ / 01
SOJI JACOBPRODUCT × TECHNOLOGY
CURIOUS BY DEFAULTBUILT FOR REALITY
13+ YEARSPRODUCTTRANSFORMATIONAI / AUTOMATIONODESSAINDIA → GLOBAL
02 / About

The sweet spot is the space between the problem and the solution.

I work where business, product and technology overlap. That means being comfortable with the big question, the messy process map and the very specific requirement that eventually has to ship.

My approach is straightforward: understand the people, expose the complexity, make a useful decision, then build toward something real.

03 / Selected work

Work that moves
from messy to clear.

A selection of the kinds of problems I like working on. Not case study theatre. Just the useful bit.

01

Product / Platforms

Making complex financial products easier to use

Product discovery, requirements and delivery across leasing and lending workflows, with a focus on the moments where business rules become customer experience.

ProductAnalysisDelivery
02

Transformation / Operations

Turning document heavy work into a cleaner flow

Connecting templates, generation, management and operational handoffs so teams can spend more time making decisions and less time moving information around.

WorkflowAutomationAPIs
03

AI / Applied intelligence

Putting useful intelligence in the middle of the workflow

Exploring document understanding and practical AI patterns that surface the right context without asking people to become AI experts.

AIDocumentsProcess
04 / Thinking

Technology is only interesting when it changes something.

01

Start with the person doing the work.

Good products begin with behaviour, context and friction, not a feature list.

02

Make the invisible visible.

Map the dependencies, decisions and handoffs before choosing the technology.

03

Design for the version that ships.

Useful beats impressive. The best solution is the one that survives real constraints.

05 / AI, practically

A small rule I like

If AI can remove a boring step, let it.

The interesting opportunity is often not replacing a person. It is removing the repetitive work around the decision: finding information, extracting it, checking it and getting it to the right place.

01DOCUMENTInformation arrives
→
02UNDERSTANDContext gets structured
→
03ACTIONSomeone can move
06 / Toolbox

Enough range to move from the first conversation to the last acceptance test without losing the thread.

01Product strategy
02Business analysis
03Service design
04Requirements
05Workflow mapping
06Odessa
07APIs & integrations
08Agile delivery
09UAT & cutover
10CRM & analytics
11AI workflows
12Stakeholder alignment
07 / Contact

Have a useful problem?

Let's make
something clearer.

hello@soji.in
PRODUCTTECHNOLOGYTRANSFORMATIONAI